“I am very excited to be the new spokesperson for Porcelana® since I know how important it is to keep your skin looking and feeling healthy. With Porcelana I am able to have healthier, more balanced looking skin” said Jennie.

Porcelana® is dermatologist recommended and has nearly 40 years of heritage in balancing women’s skin tone. The Porcelana® skin care line consists of a Day and Night cream that is clinically proven to lighten skin discolorations and even skin tone; and a Daily Tone Brightener Complex that improves skin brightness, evens skin tone and hydrates with clarifying moisturizers . In addition, Porcelana® has launched a new product to help women improve their skin’s appearance: Porcelana Dark Circle Treatment with Haloxyl®, a proven complex for increasing firmness and tone to the under eye area, reducing puffiness and helping to eliminate dark circles. Learn more about these products by visiting www.porcelana.com.

“Great skin is important and Porcelana® now offers an affordable line for all skin types” said Chris Dominello, CEO of Ultimark Products™. “We are very pleased to be working with Ms. Garth as the spokesperson for Porcelana®“.

Other brands in the Ultimark Personal Care product portfolio include: Prell®, Denorex®, and Zincon®

Plymouth Meeting, PA. (October 6, 2010), Ultimark Products LLC, manufacturers and distributors of Denorex™ dandruff shampoo, announced today that legendary NFL coach Jimmy Johnson will return as the Denorex spokesperson and re-launch the iconic brand.

Jimmy Johnson, a commentator for Fox NFL Sunday Pre-game show did commercials for Denorex back in 1996 and has been using Denorex ever since. “Everyone jokes about my hair, but the secret is I have been using Denorex for years. It really works at fighting dandruff while keeping my hair shiny and looking good.’’

Jimmy Johnson, who is best known for his consecutive Super bowls wins and most recently a contestant on CBS’s Survivor, will be featured in upcoming Denorex commercials and print ads. “When we bought Denorex a year ago we knew we had to bring Jimmy Johnson back. We needed to let consumers know that Denorex is an effective dandruff shampoo that not only controls dandruff, but keeps hair looking thick and shiny; who better to demonstrate that than Jimmy Johnson.” said Chris Dominello, President and CEO of Ultimark Products. “Consumers will see new advertising as well as a new Denorex line extension that will be the first for the brand in five years”.

Denorex is safe for color-treated or permed hair, and will not yellow, gray, or silver hair. Not only does Denorex prevent itching, scaling, and embarrassing flaking associated with psoriasis, seborrheic dermatitis, and dandruff, it also contains conditioners with Pro-vitamin B-5 that gives hair a healthy look and feel. Denorex Extra-Strength contains 3% Salicylic acid and Denorex Therapeutic contains 2.5% Coal Tar, both of which are active ingredients that help to eliminate dandruff and help to keep it from coming back. Denorex satisfies consumers that want or need a dandruff shampoo and a conditioner all in one.
Denorex is available in most major retailers and pharmacies that carry therapeutic shampoos. It is currently available in Extra-Strength and Therapeutic strength. Debuting in early 2011 Denorex will be launching a new dandruff treatment system that is recommended by dermatologist.

“Ultimark is delighted to continue the Prell tradition as America’s family shampoo.” said Lance T. Funston, Chairman of Ultimark Products. “I am so excited and honored to be named the new face of Prell, especially following in the footsteps on my mother, who was a Prell girl,” said Alexa Ray Joel.

Ultimark has partnered with The Emerson Group to distribute Prell throughout the U.S. Scott Emerson, CEO of The Emerson Group, said that “We are excited to be working with a forward-thinking company like Ultimark Products with the commitment and resources to reinvigorate breakthrough heritage brands like Prell.”

“With Prell shampoo, Ultimark Products has the opportunity to showcase our expertise in both sales and marketing as we look to refresh this iconic shampoo. Since we announced our plans to use Alexa Ray Joel in our sales and marketing campaign we have already seen growth in the brand,” said Chris Dominello, CEO of Ultimark Products.

Dominello went on to say, “The benefits to the consumer remain as powerful as they were in the 1980’s. Our marketing will reflect that Prell is a refreshingly simple, cost effective way to ensure that everyone in the family has clean, healthy, shiny hair that smells great. These are the core attributes which have made Prell a family standard.”

King of Prussia, PA.—(March 15, 2010)—Ultimark Products LLC, makers of the iconic shampoo brand Prell, will shoot the new advertising commercial at Power Plant Studios in downtown Philadelphia on Tuesday March 16th. The new commercial will feature the new “Prell Girl”, Alexa Ray Joel.

Alexa inherited her mom Christie Brinkley’s beautiful hair and her dad Billy Joel’s’ music abilities. The new advertising commercial will bring both together. Alexa Ray Joel will also write and perform her new song for the commercial spot.

Alexa said,” I am honored and excited to be the new “Prell Girl” especially following in the footsteps of my mom. This is a wonderful opportunity for people to hear my music.” This will be Alexa’s first ad campaign and will include both print and TV commercials. The advertising commercial will begin airing at the end of April.

Local Philadelphia IMPAX Marketing Group, will create, produce and edit the advertising. “As a Philadelphia based company, we’re proud to be shooting this commercial right in our hometown with such a wonderful new talent like, Alexa Ray Joel“, said Chris Dominello, Chief Executive Officer of Ultimark Products, makers of Prell Shampoo. Dominello went on to say, “Back in the mid-1980’s, Prell was the number one branded shampoo made famous by Alexa’s mother, Christie Brinkley. We are excited to return Prell to the glory brand it once was with Alexa Ray Joel”.

Ultimark Products, based in King of Prussia, PA, specializes in the acquisition, development and strategic marketing of consumer products. “It’s fitting that America’s family shampoo for more than 50 years brings this second generation superstar to Philadelphia,” said Lance T. Funston, Chairman of Ultimark Products. Ultimark has multiple product distribution channels throughout North America including electronic retailing, direct to consumer and major retailers. Primary brands include Prell® Shampoo, Denorex® Dandruff Shampoo, Zincon® Dandruff Shampoo and other well known brands.